Quad Wants to be a Savi Player in Agribusiness

Download Full Case Description in PDF format

Approved for distribution: October 2003

Author:
M. Eric Johnson
Professor of Operations Management
Director, Glassmeyer/McNamee Center for Digital Strategies
Tuck School of Business
Dartmouth College
Hanover, NH 03755
603-646-0526
Fax: 603-646-1308
http://mba.tuck.dartmouth.edu/digital/

Keywords:
RFID
Material Handling
Tagging
Reusable Containers
Information Technology
Business Case

Abstract:
Set in the central valley of California, this case focuses on the fresh produce supply chain. The case introduces the concepts behind RFID technology and the role of such technologies to track supply chain assets. The objectives include,

Examining the business case for RFID tracking in a closed loop supply chain.
Understanding the major barriers to implementing networks in supply chains operated by partners with diverse incentives.
Illustrating how tracking technologies couple with reusable containers require a new business model to be successful.

The case also introduces the benefit of RFID in supply chain security (prevention of product tampering).

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