NA 2008 Keynote To Address Business Case For Supply Chain Sustainability

Andrew Winston, Corporate Environmental Strategist and Author of Green to Gold to Keynote NA 2008

(July 30, 2007-Charlotte, NC) Material Handling Industry of America (MHIA) announced today that Andrew Winston, co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage will be the Keynote speaker at NA 2008.

Climate change, rising energy costs, an increasingly stringent regulatory environment and added stakeholder pressures are driving the material handling & logistics industry to step up their thinking about the greening of the supply chain. The NA 2008 Keynote entitled Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build High Performance Supply Chains will provide a compelling blueprint for how forward thinking companies can address critical environmental issues, from climate change to energy to water, and improve their supply chain performance, gain competitive advantage, and increase profits.

Winston will lay out the forces coming to bear, called the Green Wave, including the pressures for greener supply chains driven by large companies in all industries, but particularly Wal-Mart. Attendees will come away with strategies that utilize environmental thinking to create high performance supply chains, drive new revenues, enhance brand value, cut costs, and reduce risk.

Andrew Winston is a nationally recognized expert on green business, and has written for or appeared in Time, BusinessWeek, Forbes, The New York Times, ABC News, and CNBC. He has consulted for companies as diverse as Bank of America, and IKEA and is a well-known speaker to Fortune 500 company executives and conferences around the world. He draws on his real-world business experience, as well as his unique level of knowledge on the overlap between environment and business. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV.

NA 2008 (The 2008 Material Handling & Logistics Show and Conference) will be the most comprehensive showcase of material handling and logistics equipment, systems and technologies in the U.S.A. in 2008. The event will be held April 21-24, 2008 in Cleveland's I-X Center.

NA 2008 will showcase over 150,000 square feet of exhibits from over 450 of the leading suppliers of material handling & logistics solutions for manufacturing, distribution, and warehousing operations.

NA 2008 exhibits will represent all segments of the material handling and logistics industry, from traditional, manual equipment to computerized, automated systems. NA 2008 brings together manufacturers, consultants, third party logistics providers, publishers and systems integrators to demonstrate their equipment, systems and services to tens of thousands of industry professionals from over 60 countries around the world, seeking supply chain solutions through material handling and logistics.

In addition to the Keynote, NA 2008 will also offer a comprehensive educational conference including show floor educational sessions covering all aspects of material handling & logistics solutions for the supply chain. In addition to the actual event, NA 2008 features a comprehensive virtual event on-line at www.NAShow.com.

MHIA is an international trade association that has represented the material handling & logistics industry since 1945. MHIA members include material handling and logistics equipment and systems manufacturers, integrators, consultants, publishers, and third party logistics providers. Member companies come from all areas of material handling and various parts of the world, making MHIA a strong national and international representative for the material handling industry. Much of the work of the industry is done within its product-specific sections, councils and affiliates. The association also sponsors trade events, such as ProMat and NA 2008 to showcase the products and services of its member companies and to educate industry professionals on the productivity solutions provided through material handling and logistics.

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